Timeline
3/21/18 - 5/31/18
Role
UX Research, UX Design, Content Strategy, Storyboard
Deliverables
Mission
SCAD collaborated with Ford Motor Company to research and develop multiple Digital Assistant use case concepts for driven and driverless vehicles including owned, shared, and commercial vehicles, as well as mobility services.
Our Solution
Why Teero?
Marcus Tiro is considered the first ever assistant, recording all of Cicero’s speeches. He developed Tironian shorthand, which endured for over a thousand years.
We also selected a name that begins with the letter T to pay homage to the Ford Model-T.
To avoid any phonetic confusion, we spelled our digital assistant Teero.
