Timeline

March 2017 - June 2017

My Role

User Interviews, Secondary Research, Content Strategy, UX Design & Prototype for Concept 3: Project Platform

Brief

Our team was tasked with imagining the Home Depot’s digital and in-store shopping experience five to seven years into the future. By focusing on Personalization, Expertise, Project Shopping, and Do-It-For-Me services, our team aimed to position The Home Depot as the authority on projects and services.

Three Concepts

The final concepts Room to Imagine, Virtual Home, and Project Platform derived from the feedback received during the midterm client presentation, further research, interviews, and prototype testing. The ideas focus on a digital overlay and user-friendly experiences, updating The Home Depot’s current platform.

Virtual Home is highly personalized and recommends products, services and projects to users based off of their space and needs. 

This aspect works similarly to Project Platform, which highlights these three offerings separately but integrated when necessary. 

At the end of the experience, customers are given takeaways, including a plant, a photo, and a 3D-printed object. This object connects them to the Virtual Home on The Home Depot website through their account. 

The products and projects that they liked at Room to Imagine are immediately saved in the “Saved Spaces” tab of their account, which is convenient and memorable for customers. This feeds into the next step, the Virtual Home. 

Project Platform creates a sustaining loop where users are continually encouraged to return to the site for anything about home improvement. 

The platform consistently updates to their interests and needs over time, becoming a personalized and trustworthy source for inspiration and problem-solving. 

Future Landscape

Our team researched multiple facets of the future, focusing on changes in social structure and innovations in technology in 5 to 7 years. The research was narrowed down to factors that would directly impact The Home Depot, and opportunities were formulated around that. 

Archetypes

The identification of three millennial archetypes led to approaching the concepts through different user journeys and identifying their unique pain points to cater to their needs.