The Problem

“There is a high level of concern about how data is being protected, but there is a big disconnect in there, too. Less than a third of those people who are worried about data privacy reported that they understood how companies can share their personal information -- only 31 percent.” 

—Michael Kaiser, exec. director of the NCSA. 

Survey Responses

What do users think about data privacy?

When asked: What personal information do you typically share when creating accounts online?

Survey Insights

• People believe companies sell their data and use it for targeted advertisements

• People are most afraid of their data being used to steal their identity and their property

Structure

The goal and purpose of our app is to raise awareness in regards to cyber security and the amount of information different platforms have the ability to gain access to. We will evaluate through surveys, interviews and research to determine the biggest threats towards ones private security as well as their biggest concerns so we can make our user aware of private information they may be signing off on without knowing they are doing so.

We will do this by creating an impactful PSA style application to raise awareness through various elements including strong visuals, infographics, animations and targeting personal information already made accessible to the internet.