Timeline

03/27/17 - 06/31/17

Role

UX Research, UX Design, Content Strategy, Visual Design

Deliverables

Process Book, Final Presentation

Brief

Imagine The Home Depot’s digital and in-store shopping experience five to seven years into the future. By focusing on Personalization, Expertise, Project Shopping, and Do-It-For-Me services, the team aimed to position The Home Depot as the authority on projects and services.

Connecting Point

At the end of the experience, customers are given takeaways, including a plant, a photo, and a 3D printed object. This object connects them to the Virtual Home on The Home Depot website through their account. 

The products and projects that they liked at Room to Imagine are immediately saved in the “Saved Spaces” tab of their account, which is convenient and memorable for customers. This feeds into the next step, the Virtual Home. 

Connecting Point

Virtual Home is highly personalized and recommends products, services and projects to users based off of their space and needs. 

This aspect works similarly to Project Platform, which highlights these three offerings separately but integrated when necessary. 

Connecting Point

Project Platform creates a sustaining loop where users are continually encouraged to return to the site for anything pertaining to home improvement. 

The platform consistently updates to their interests and needs over time, becoming a personalized and trustworthy source for inspiration and problem solving. 

Future Landscape

The team researched multiple facets of the future, focusing on changes in social structure and innovations in technology in 5 to 7 years. The research was narrowed down to factors that would directly impact The Home Depot, and opportunities were formulated around that. 

Current Landscape

The team traveled across the United States to five different cities, where they looked for inspiration in currently innovative brands and their store concepts.

(Click to enlarge)

Interviews

After understanding current and future landscapes, interviews were conducted to gain insights on both customer activities and employees’ experiences. The aim was to understand the opportunity points of which to base the concepts. 

Surveys

Through the survey, customer interaction with The Home Depot was analyzed through statistical data to gain further insight into the shopping habits and interaction with employees and digital services.