Timeline
01/07/19 - 03/13/19
Role
UX Research, UX Design, Content Strategy, Visual Design
Deliverables
Opportunity Statement
Knoll is a furniture brand heavily associated with the workplace - an environment that is rapidly changing, what with more people working from home and offices responding to workers’ needs. We want KnollTextiles to be at the forefront of this evolution, encouraging employers and employees to engage with the outdoors, providing them with callouts to their local flora in the very fabrics that make up their office, as well as an ongoing event that inspires people to work outdoors.
Target Profile
Gender: All
Age: 20 - 60
Location: International, predominantly North America
Income: $80,000 - $200,000, able to afford Knoll Furniture
Biophilic Design
Biophilic design refers to an inherent human need to experience and love nature - but as society became more industrialized, humans have become more indoor creatures. It is important that we have the opportunity to connect with nature, whether that means being physically among flora and fauna, or visually and emotionally engaging with images and materials from nature.
“...We’re facing a choice between two starkly different views of human nature. Are we separate from nature or are we part of nature?”
Amanda Sturgeon - CEO of the International Living Future Institute
The Florence Collection
A new line of textiles inspired by nature and sustainable practices. Adhering to the Living Product Challenge criteria, the Florence Collection will be the cleanest, most sustainable line of products released by KnollTextiles. Each pattern is inspired by flowers that are native to specific regions of the United States, creating an emotional connection for users, while the name is an homage to the late Florence Knoll, the founder and pioneer of Knoll and KnollTextiles.
“Change of Scenery” Campaign
A nation-wide traveling campaign set up in major parks and green spaces that encourage people to go outdoors and work outside. Workers can stay connected and productive, relax on giant pillows and furniture that feature the textiles from the new Florence Collection, and make their own dyed fabrics at flower-pounding stations.
